The RiverRock dream is that every single one of our patients will say “Wow! I had no idea I could be this healthy.”
Achieving that outcome is what drives us forward every day. It drives us to talk thoroughly with patients, to expand our definition of health, to create innovative infrastructure and treatment plans. It drove us to create a unique method of approaching healthcare.
We strive toward our purpose relentlessly, and we strive to achieve purity in that pursuit.
How do we achieve greatness?
Purity – by removing the unessential and the distractions
Purpose – by relentlessly focusing on what’s most important, and
Values – not getting pulled away from our purpose by expediency or habit .
eliminate the unessential – eliminate distractions and impurities.
At RiverRock, we provide many great services, but we don’t allow conflicts of interest, and we don’t get distracted from our mission. Eliminating the unessential is an art we cultivate daily.
Distractions we’ve eliminated:
Insurance – For many good reasons, we don’t accept insurance. But the main reason is because insurance introduces an impurity to the relationship between doctor and patient. That impurity creates a third-party conflict of interest that distracts the doctor from maintaining a laser-like focus on providing the best possible care. RiverRock follows a concierge medicine model to eliminate that conflict of interest. What is Concierge Medicine?
Paperwork – We don’t waste our time (or yours) on paperwork. We’re not bureaucrats, we’re doctors. We focus on our patients’ long term health by eliminating the distraction of unnecessary paperwork. Without an insurance company forcing our hand, we have been able to eliminate reams of bureaucratic hoop-jumping, saving time for our patients and ourselves, and allowing us to maintain an unmitigated focus on providing sophisticated care, not filling out forms.
Emergencies – For us, emergencies are a distraction from our core mission, which is pure artistry in primary care. If you have an emergency, you should see an emergency specialist. If you want the best possible primary care, that’s RiverRock.
That’s why we let emergency specialists handle emergencies. While we do take care of our patients’ colds and sore throats, we do not try to replace ER or Urgent Care centers with duplicate services, which would be both redundant and distracting.
So, when our patients have a question too urgent to wait 72 hours, they go to an urgent care center or ER. Then, instead of duplicating effort, RiverRock leverages technology to provide sophisticated coordination with ER, urgent care, and hospital physicians, allowing them to provide great care in their specialty, while we remain focused on providing the best possible care in ours.
Practical distractions – Time limits are distracting. Phone calls are distracting. Your RiverRock physician won’t be watching the clock, and he won’t be on and off his cell phone during your visit. Instead, we’ll be focused on you. To promote that ideal, we schedule all our visits for 1 hour, and we schedule in a half-hour of “catch-up” time after every visit. We also heavily rely on e-mail to provide thorough answers to our patients’ questions, within 72 hours, usually less. This eliminates distractions for both the patient in the office and the patient sending the e-mail, and thus creates a better context for well-considered and well-researched answers for everyone. More importantly, those answers must uphold the standard of our elite RiverRock physicians, and the quality and thoughtfulness of our recommendations is unparalleled.
driven toward dreams – greatness from incremental betterment
Go to any other doctor, and the first question in their minds (and the first thing they ask) is “What’s wrong?” RiverRock is different.
At RiverRock, our Purpose is to maximize our patients’ health; to maximize their ability to effectually pursue their dreams.At RiverRock, our first question is “What are your dreams?”, and our second is “What’s getting in the way of you achieving those dreams?
At RiverRock, we define Health differently (What is Health?).
Health is Autonomy. It is freedom. But freedom to do what? Specifically, Health is the freedom to enact your dreams and aspirations. At RiverRock, our Purpose is to maximize our patients’ health; to maximize their ability to effectually pursue their dreams.
We accomplish that purpose by rigorously bettering ourselves and our practice, improving our infrastructure, our processes, our algorithms and mental constructs. We leverage technology when it’s the best way to solve a problem, and we leverage grandma’s chicken soup when
In short, we accomplish our purpose by treating RiverRock itself as a patient – driven toward its dreams, ready to overcome any obstacles that stand in its way, and always looking for the next opportunity for betterment.