It’s not the daily increase but daily decrease.
Hack away at the unessential.” — Bruce Lee
The RiverRock dream is every single one of our patients will say “Wow! I had no idea I could be this healthy.”
Achieving that outcome is what drives us forward every day. It drives us to talk thoroughly with patients, to expand our definition of health, to create innovative treatment plans. It drove us to create a unique method of approaching healthcare.
We strive toward our purpose relentlessly, and we strive to achieve purity in that pursuit.
How do you achieve purity?
First, by removing the unessential and the distractions (purity of purpose), and second by relentlessly focusing on what’s most important (purity of values).
Purity of Purpose – eliminate the unessential – distractions and impurities.
At RiverRock, we provide many great services, but our greatest service lies in what we DON’T do – we don’t allow conflicts of interest, and we don’t get distracted from our mission. Eliminating the unessential is an art we cultivate daily.
The main distractions we’ve eliminated:
- Insurance – For many good reasons, we don’t accept insurance. But the main reason is because insurance introduces an impurity to the relationship between doctor and patient. That impurity creates a third-party conflict of interest that distracts the doctor from maintaining a laser-like focus on providing the best possible care for his patient. RiverRock follows a concierge medicine model to eliminate that conflict of interest.
What is Concierge Medicine?
- Paperwork – We don’t waste our time (or yours) on paperwork. We’re not bureaucrats, we’re doctors. We focus on our patients’ long term health by eliminating the distraction of unnecessary paperwork. Without an insurance company forcing our hand, we have been able to eliminate reams of bureaucratic hoop-jumping, saving time for our patients and ourselves, and allowing us to maintain an unmitigated focus on providing sophisticated care, not filling out forms. <learn about the paperwork>
- Emergencies – For us, emergencies are a distraction from our core mission, which is pure artistry in primary care. If you have an emergency, you should see an emergency specialist. If you want the best possible primary care, that’s RiverRock.
That’s why we let emergency specialists handle emergencies. While we do take care of our patients’ colds and sore throats, we do not try to replace ER or Urgent Care centers with duplicate services, which would be both redundant and distracting. So, when our patients have a question too urgent to wait 72 hours, they go to an urgent care center or ER. Then, instead of duplicating effort, RiverRock leverages technology to provide sophisticated coordination with ER, urgent care, and hospital physicians, allowing them to provide great care in their specialty, while we remain focused on providing the best possible care in ours.
- Practical distractions – Time limits are distracting. Phone calls are distracting. Your RiverRock physician won’t be watching the clock, and he won’t be on and off his cell phone during your visit. Instead, we’ll be focused on you. To promote that ideal, we schedule all our visits for 1 hour, and we schedule in a half-hour of “catch-up” time after every visit. We also heavily rely on e-mail to provide thorough answers to our patients’ questions, within 72 hours, usually less. This eliminates distractions for both the patient in the office and the patient sending the e-mail, and thus creates a better context for well-considered and well-researched answers for everyone. More importantly, those answers must uphold the standard of our elite RiverRock physicians, and the quality and thoughtfulness of our recommendations is unparalleled.