Anything that changes your values changes your behavior — George Sheehan
Purity of Values –
Guiding and Protecting our Purity of Purpose
Purity of purpose gives RiverRock a clear direction, and prevents us from compromising our vision. But it’s so easy to lose that purity of purpose – to go off track. To be seduced into profiteering, or deception. To allow the standard of quality to slip. Purity of Purpose is lost anytime values are compromised. At RiverRock, we maintain a code of values to guide and protect our purity of purpose. Without our values, our purity of purpose would soon fade away.
This is true even when we decide to go against “standard advice”. Many luxury products create “mystery” by hiding their prices. Our company would grow faster if we did too. But it’s not right for us. Healthcare isn’t like handbags – the doctor-patient relationship rests on trust.
We cannot build trust with our patients unless they know what they are getting into, both financially and medically. Radical transparency about our costs is part of the overall code of honesty RiverRock creates with our patients. Trust is also broken when a doctor asks a patient to do something the doctor isn’t willing to do himself, or when a doctor is too proud to admit an error.
Codifying our values helps us to stay on track, to be accountable to our patients and to ourselves.
After eliminating distractions and impurities that aren’t important, we relentlessly focus on what is important – our own honorable practice and helping our patients by removing barriers to optimum health.
We value self-reliance and integrity
Relationships, diet, not smoking, sleep and exercise are the most important aspects of health. No pill can significantly alter the trajectory of a patient who refuses to help him- or her- self. We understand that change can be hard, so RiverRock uses sophisticated methods to help our patients make difficult changes. But our doctors never pretend deep problems can be solved with just pills.
We use medications in their place, but at RiverRock, our partnership with patients is a two-way street, and we work only with those patients who are ready to accept responsibility for their half of that partnership.
At the same time, we don’t tell our patients to do one thing and then do something else ourselves. Our doctors believe in healthy behaviors, and we walk the walk – we make time to exercise, eat healthy, and sleep properly; all the things we tell our patients to do.
We value honesty and transparency
We are a group of physicians who believe that the doctor-patient relationship is a special one; not a friendship based on warm and fuzzy feelings, but an interaction based on trust in regard to hard truths about matters of life and death. Small decisions can have a huge impact, and we work hard to train ourselves to make the best possible decisions. That process cannot even begin without a respect for the truth.
We don’t pretend to be on your side while actually representing the insurance companies’ interests (after all, who benefits from doctors rushing from patient to patient in 12 minutes?).
Similarly, we do not hide or lie about our prices (they’re right here on our website), and we make them simple to understand. Although price is the least important aspect of healthcare, it’s also the most obscure and deceptive aspect. We are absolutely honest about our own prices, and we do our best to get honest answers from other companies (labs, x-rays, etc.).
We value responsibility
That means we value our mistakes, so we can eliminate them. Any doctor who claims to have never made a mistake is either an idiot or a liar. We know that our mistakes are the key to improving our practice. We aren’t afraid to say “I don’t know” or take on a case of a rare illness that means we’ll have to learn from our patient, do research and consult specialists.
RiverRock’s elite physicians use consultants and each other to double-check our work, so we can learn more, learn faster, and advance farther. We analyze each other’s cases to try to “catch” each other’s mistakes and prevent the patient from ever suffering from the fallibility of having a human physician.
We build in redundancy into every aspect of our practice, because we take responsibility for doing our utmost to prevent mistakes and oversights.
We value our patients’ Dreams
We don’t stop at merely fixing immediate problems, or even just preventing future problems. RiverRock believes that the true calling of primary care should be in pursuing optimum health. We don’t just diagnose and treat illness, and even “preventative medicine” is just the beginning for us. We always pursue the next step in improving health.
That’s why we’re always innovating. We’re always looking for new ways to achieve our patients’ goals. Whether that’s incorporating project management software for patient communication, developing a new app for management of patient problems, or creating recipes that allow patients to maintain their diets, we are always looking to creatively solve the problems that are blocking patients from achieving their goals. We’ve even created our own system to help us analyze and individualize the process of health optimization for our patients. learn about the RiverRock root cause analysis